I chose to look at Spider-Man as an example of a transmedia franchise. Spider-Man was first introduced in the Comic Book Amazing Fantasy issue number 15 in the year 1962.
1. Spreadabilty vs. Drillability– Spider-Man started off as a comic book character from the famous comic book franchise Marvel Comics. Since then, Spider-Man has erupted into the most commercially success superhero of all time. Blockbuster movies, multiple television shows (nine series to be exact, both live action and cartoon), novels, reprints, video games, radio and web shows, internet memes, toys, and even a Broadway musical has all been influenced by Spider-Man.
2. Continuity vs. Multiplicity–Throughout all these spin-offs, the main story-line has remained the same. An orphan named Peter Parker is being raised by his aunt and and uncle. As a high schooler, Peter is having to deal with the normal struggles of adolescence in addition to be a costumed, mutant crime-fighter after a spider bite. Spider-Man has super strength and agility, the ability to cling to most surfaces, and is able to shoot spider-webs via wrist.
3. Immersion vs. Extractability–Fans who wish to immerse themselves into the world of Spider-Man can do so through playing as Peter Parker in one of the dozen Spider-Man video games, write fan-fiction, wear the famous blue and red costume that you can pick up at any Walmart, or even take a vacation down to Orlando where fans can become apart of the story by riding the super awesome Spider-Man ride in Islands of Adventure at Universal Studios.
4. Worldbuilding– One particular fan of Spider-Man, Julie Taymor, established a form of Spider-man Worldbuilding by creating and directing a Broadway play titled Spider-Man : Turn off the Dark. In was opened in 2011 and is the most expensive piece of live theater to date, and features high-flying action sequences and stunts.
5. Seriality–Throughout these media outlets, adaptations and stories are being added to Spider-Man’s original roots, but nothing is being taken away. The classic Peter Parker story-line remains the same so any new fan can quickly understand the intended plot.
6. Subjectivity– A recent example of subjectivity in the Spider-Man franchise is the fourth live-action movie of the Spider-Man series. The first three movies were based directly on the comic book series, but the fourth and future fifth movie (titled The Amazing Spider-Man) is produced by the same studio, but carries different actors and serves as a reboot to the well-known series and is not a continuation of the prior three. These two movies explores and offers a new set of eyes to the original story
7. Performance– The internet allows fan to actively participate in performance. The most popular examples include various parodies and a viral 1960’s Spider-Man meme. These were not made by the Spider-Man creator.