Transmedia Franchise: Scooby Doo

I chose to look at the Scooby Doo franchise for my transmedia project. Scooby Doo has been around since 1969 with the start of Scooby Doo, Where Are You! Since then, the mystery gang has been revamped into many different versions of Scooby Doo, but they always remain with the same base.


  • Spreadability vs Drillability: The content of Scooby Doo is spread out through a variety of TV shows. It started with the original Scooby Doo, Where Are You! And gradually branched out into different shows once this one was cancelled. A Pup Named Scooby Doo, was created to show the Mystery Gang as children and create a new light on the TV show. Many more spin offs of the show developed, the most recent one being Scooby Doo! Mystery Incorporated. Along with the shows, there was a comic book series. They started off just being written works of the shows that aired but eventually they became new episodes all in themselves. Movies developed as well, animated and non-animated.
  • Continuity vs Multiplicity: Throughout all of these different types of media the initial story always remains the same, Scooby Doo and the Mystery Gang are always around to solve mysteries and discover who the bad guy is. In the end it is always thanks to those meddling kids and that pesky dog that the criminal is caught. Scooby-Dooby-Doo-scooby-doo-23983895-445-415
  • Immersion vs Extractability: Although you can’t physically immerse yourself into the Scooby Doo franchise, many people do get into character and act out the story lines of different episodes. This is also the case in the non-animated Scooby Doo movies where actors became the characters of this beloved cartoon series. There are also many different Scooby Doo video games where people can actually play as part of the Mystery Gang. As far as extractability, there are many materialistic things that are relevant to the franchise. T-shirts, action figures, games, lunchboxes, and many other miscellaneous items were all the rage when the show first aired. I remember when I was in elementary school the coolest thing to have was to have a Mystery Machine lunchbox and thermos set.lunchboxshop_1727_494954
  • Worldbuilding: There is an aspect of worldbuilding withing the Scooby Doo franchise. Many of the different animated movies are based in other countries where the Mystery Gang travel to in order to help solve some crazy mysteries. For example, there is Scooby Doo and the Loch Ness Monster where the gang go Scotland to find the reality behind this ancient legend. Scoobydoo_And_The_Loch_Ness_Monster_0_large
  • Seriality: The central theme in Scooby Doo is incorporated throughout every show, movie, comic, video game, etc. Because of this, the story line isn’t really broken up between different types of media. Each break off of the story contains the main idea behind the history of the show and therefore whether or not someone is experiencing Scooby Doo for the first time in a TV show or a movie, their perception is not deviated from the original.


  • Subjectivity: In every episode of Scooby Doo, as well as movies and other forms of media, the subjects always remain the same. The Mystery Gang never changes and Scooby Doo is always there. The only thing that ever alters are the people around them and the person they are trying to catch.ScoobyDooWallpaper800
  • Performance: Scooby Doo! Mystery Incorporated is an example of fans wanting more and then getting what they want. For a long time before the airing of this show, the only thing airing were reruns of past shows, which were the best in my opinion. Fans wanted something new though and that is exactly what they got.



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