Class Blog Post #8: Transmedia Franchise

For my Transmedia Franchise, I chose Twilight. In 2005, the first Twilight novel was released and it spread like wildfire, especially for middle/high-school girls. By 2008, the four vampire-themed fantasy romance novels had been released and Hollywood caught on to the popularity of the books (she is in the process of writing another one). The Twilight Saga film franchise sales are estimated to be worth $5,736,100,000.

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Spreadability vs. Drillability: The content of Twilight began through four novels and then turned into a five-movie series. It is composed of Twilight, New Moon, Eclipse, Breaking Down Part 1 and 2. There is a spinoff currently in the works, but Lionsgate/Summit and writer Stephanie Meyer are not opening up about the details. This information was released during a Comic-Con interview; the spinoff will most likely be focused on Bella and Edward’s daughter, Renesmee. Because she is a very young character, it opens up the door for her character to have a T.V. series and watch her grow. Originally, there was not going to be a spinoff but the fans kept demanding more vampire action.

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Continuity vs. Multiplicity: The storyline is consistent in The Twilight Saga. There are things that they changed in the films (in order to make it more ‘Hollywood’, such as certain characters not dying). Also, they had to choose specific parts of the novel that they wanted to include in the films without changing the storyline completely. Overall, they were very consistent with portraying the characters the way the novels depict them. But with that being said, some fans complained that there was not enough ‘meat’ in the movies that was included in the books.

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Immersion vs. Extractability: The Twilight Series does not have a way for you to physically enter the world of it (like how Harry Potter has a theme park), but consumers try to immerse themselves in different ways.  Online, you can see people acting out scenes on Youtube or creating blogs about their thoughts and theories on Twilight. There are plenty of Twilight outfits and props available online, as well. For extractability, there are countless things that have been created due to the popularity of the franchise. Barbie dolls, nail polish/makeup, jewelry, clothes, bags, and perfume are just a few popular items sold. I’m a closet Twilight fan after being dragged to watch the first movie, and I still have the vampire-designed cups that were given to us on premier night.

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Worldbuilding: Though the series started in the United States, Twilight has a huge fan base outside of the county. After the books became popular here, they started advertising them around the world so when the movies came out they already knew about the series. The entire cast had group interviews and television appearances to promote the films in countries such as Germany, France and Australia.

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Seriality: This transmedia has not broken up the narrative arc into multiple discrete chunks. You don’t need to read the books in order to understand the storyline in the movies, but it makes a little more sense if you do read the background story.


Subjectivity: In each of the books and each of the films, the subject is always consistent. The characters stay true to who they are, and the villains of the series remain the bad guys until the end of the story. The main characters go through many challenges, but they don’t change who they are. The story in the book and the story in the film ends the same but there are small alterations that occur.


Performance: Because of the popularity of Twilight, Stephanie Meyer is considering continuing the series. Like I mentioned earlier, there may be a spinoff revolved around the daughter of the main characters. Many fans have complained that there is not enough content (they want parks, t.v. show, more books etc.), but the writer does not want to ‘overdo’ the brand.

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